voicemails to prospects that fit your Ideal Customer Profile. These emails should look as if they are a single email that came from a salesperson. They should be text-based, not fancy HTML (though you can use HTML templates that look like text). Rather than sending hundreds of mass emails at a time in big bursts, the idea here is to send a regular, smaller number (50-100) of emails per salesperson each day, a few days a week, as a rolling campaign. The main goal of this stage is to generate just 5-10 new responses per day. Reps can’t handle more responses than that per day without dropping
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