How Cold Calling 2.0 Works, The Process Here is an overview of the Cold Calling 2.0 process, for a Sales Development Rep that is doing it full-time and passing opportunities to a quotacarrying salesperson. If you are a sales rep who can only prospect part-time, adjust the goals accordingly (send half of the volume of outbound emails, for example), and obviously the last step (“pass the baton”) won’t apply to you.
