Guidelines for Writing Your Own Emails These are guidelines for writing emails to cold prospects to start a conversation. Once you begin communicating, you can shift towards longer emails with more content, but in the beginning: These emails should look as if they are a single email that came from a salesperson. They should be text-based, not fancy HTML. State simply and clearly why you are reaching out. Make the email easy to read and respond to on a mobile phone. Offer credibility (e.g., examples of customers). Ask just one simple-to-answer question (such as for a referral). And BE HONEST in
...more
