The Four Core Sales Functions (Or “Themes”) Here are four basic sales functions or themes (I say “themes” because each of these functions can be sub-divided even further as your organization gets bigger): “Inbound” Lead Qualification: Commonly called Market Response Reps, they qualify marketing leads coming inbound through the website or 800-number. The sources of these leads are marketing programs, search engine marketing, or organic word-of-mouth. “Outbound” Prospecting/Cold Calling 2.0: Commonly called Sales Development Reps or new business development reps, this function prospects into
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