Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com

by Aaron Ross

“Failure” is just your judgment of an experience, because there are no failures – just learning opportunities.

And CEOs, remember: people follow your example. The more you live in your system, the more your people will use it.

The goal of every mass email should be to establish and close a prospect on a next step. That next step should be either one of two things—but NOT both: Who is the best point of contact for …?” (to get a referral); Or... When is the best day/time for a quick discussion around…?” (to set up a conversation with the prospect).

the wisdom says, “Pick a niche, get rich.” Think of a fire hose: If it’s on a wide spray, it doesn’t go far. But tighten it to a laser-thin stream and it will punch through a wall.

It’s the same amount of water and energy, just with a different focus. Think of your messaging the same way. Is it tight enough to punch through a market’s noise and indifference? Also,