What Makes a Good Leading Indicator? Good leading indicators have a few common characteristics: Leading indicators tend to relate to social engagement (links to friends), content creation (posts, shares, likes), or return frequency (days since last visit, time on site, pages per visit). The leading indicator should be clearly tied to a part of the business model (such as users, daily traffic, viral spread, or revenue). After all, it’s the business model that you’re trying to improve. You’re not just trying to increase number of friends per user — you’re trying to increase the number of loyal
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