Hibernation Breakeven A particularly conservative breakeven metric is hibernation. If you reduced the company to its minimum — keeping the lights on, servicing existing customers, but doing little else — could you survive? This is often referred to as “ramen profitability.” There’s no new marketing spend. Your only growth would come from word of mouth or virality, and customers wouldn’t get new features. But it’s a breakeven point at which you’re “master of your own destiny” because you can survive indefinitely.
