A Summary of the Scale Stage When you’re scaling, you know your product and your market. Your metrics are now focused on the health of your ecosystem, and your ability to enter new markets. You’ll look at compensation, API traffic, channel relationships, and competitors at this stage — whereas before, these were distractions. You need to understand if you’re focused on efficiency or differentiation. Trying to do both as a way of scaling is difficult. If you’re efficiency-focused, you’re trying to reduce costs; if you’re differentiation-focused, you’re increasing margins. As you grow, you’ll
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