Growth hacking is an increasingly popular term for data-driven guerilla marketing. It relies on a deep understanding of how parts of the business are related, and how tweaks to one aspect of a customer’s experience impact others. It involves: Finding a metric you can measure early in a user’s lifecycle (e.g., number of friends a user invites) through experimentation, or, if you have the data, an analysis of what good users have in common Understanding how that metric is correlated to a critical business goal (e.g., long-term engagement) Building predictions of that goal (e.g., how many engaged
...more
