Robbie Amrein

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A good metric is understandable. If people can’t remember it and discuss it, it’s much harder to turn a change in the data into a change in the culture. A good metric is a ratio or a rate. Accountants and financial analysts have several ratios they look at to understand, at a glance, the fundamental health of a company.[5] You need some, too.
Lean Analytics: Use Data to Build a Better Startup Faster (Lean (O'Reilly))
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