Knowing which metric to focus on isn’t enough. You need to draw a line in the sand as well. Let’s say that you’ve decided “New Customers Per Week” is the right metric to focus on because you’re testing out new ways of acquiring customers. That’s fair, but it doesn’t answer the real question: How many new customers per week do you need? Or more specifically: How many new customers per week (per acquisition channel) do you think defines a level of success that enables you to double down on user acquisition and move to the next step in the process? You need to pick a number, set it as the target,
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