Michael Michael

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Enough people care Solving a problem for one person is called consulting. You need an addressable market. Marketers want audiences that are homogeneous within (that is, members of the segment have things in common to which you can appeal) and heterogeneous between (that is, you can segment and target each market segment in a focused manner with a tailored message).
Lean Analytics: Use Data to Build a Better Startup Faster (Lean (O'Reilly))
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