Briefly set the stage for how the interview works. This is the point where you tell the interviewee what you’re going to tell (or ask) her. Highlight the goals of the interview to put the interviewee in the right frame of mind. Test the customer segment by collecting demographics. Ask the subject some basic questions to learn more about her and understand what market segment she represents. These questions depend a great deal on the types of people you speak to. Ultimately, you want to learn about their business or their lifestyle (in the context of the problems you’re proposing to solve), and
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