Olivier Grange-Labat

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Jason Billingsley recommends testing an individualized send schedule equal to the signup time of the unique user. So, if a user signs up at 9 a.m., schedule to send her updates at 9 a.m. “Most email tools aren’t set up for such a tactic, but it’s a highly valuable test that could yield significant results,” he says.
Lean Analytics: Use Data to Build a Better Startup Faster (Lean (O'Reilly))
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