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Lean Analytics: Use Data to Build a Better Startup Faster, by Alistair Croll

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viral coefficient (the number of people a user successfully invites to your service) and viral cycle time (how long it takes them to invite others) drive your adoption rate.
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Lean Analytics: Use Data to Build a Better Startup Faster
Lean Analytics: Use Data to Build a Better Startup Faster
by Alistair Croll
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