As we’ve said, the MVP is a process, not a product. You don’t pass Go just because you put something into people’s hands. Expect to go through many iterations of your MVP before it’s time to shift your focus to customer acquisition. Iterating on your MVP is difficult, tedious work. It’s methodical. Sometimes it doesn’t feel like innovation. Iterations are evolutionary; pivots are revolutionary. This is one of the reasons founders get frustrated and decide instead to pivot repeatedly in the hopes that something will accidentally engage their users. Resist that temptation.
