Mike discovered an “unknown unknown” that led to a big, scary, gutsy bet (drop the generalized Circle of Friends to focus on a specific niche) that was a gamble — but one that was based on data. There’s a “critical mass” of engagement necessary for any community to take off. Mild success may not give you escape velocity. As a result, it’s better to have fervent engagement with a smaller, more easily addressable target market. Virality requires focus.
