Wally Bock

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bad-guy protagonists, but bad guys seldom work as narrative protagonists. For one thing, they seldom show us the way things should be done. For another, readers can’t identify with them. And for yet another, readers expect heroic—or at least likeable—protagonists, which is why criminal protagonists in Hollywood movies usually come off as loveable rogues. If you give some sociopath protagonist status in a nonfiction story, readers will invest the brute with positive qualities he doesn’t deserve.
Storycraft: The Complete Guide to Writing Narrative Nonfiction (Chicago Guides to Writing, Editing, and Publishing)
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