might ask for a $5,000 raise, but $7,000 would make us cringe. We may charge $30 an hour for our services, but we don’t feel that we are worth $35. And so on. For each one of us that zone of comfort is different, but whether we are aware of it or not, all of us—rich or poor, low or high on the totem pole, male or female—make decisions based on the confines of that comfortable space. I
