Innovation is a subject whose talk:do ratio is even more out of whack than that of leadership. Upper management in most companies talks a good game on innovation. The party line goes something like this: “We need innovation to survive. It is so important. Its importance simply cannot be overstated. No sir. Innovation is reeealy, reeealy important. And innovation is everybody’s job. In fact, it is probably the most important part of everybody’s job. Listen up, everybody: Get out there and innovate.” Oh, and by the way, • Nobody is given any time to innovate, since everyone is 100-percent busy.
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