Frequency is the thing that most transit service gets wrong. People hate to look at schedules almost as much as they hate waiting, so ten-minute headways are the standard for any line that hopes to attract a crowd. If you can’t fill a bus at that rate, then get a van. GPS-enabled time-to-arrival clocks at stations (and smartphone apps) are also essential, and particularly helpful after hours. What after hours means depends on the circumstances, but staying popular may require short headways all evening. The byword here is to provide service frequently or not at all. Limiting service due to
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