the story of the electric meter in a Dutch housing development—in some of the houses the meter was installed in the basement; in others it was installed in the front hall. With no other differences in the houses, electricity consumption was 30 percent lower in the houses where the meter was in the highly visible location in the front hall. I love that story because it’s an example of a high leverage point in the information structure of the system. It’s not a parameter adjustment, not a strengthening or weakening of an existing feedback loop. It’s a new loop, delivering feedback to a place
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