But even escalating in a good direction can be a problem, because it isn’t easy to stop. Each hospital trying to outdo the others in up-to-date, powerful, expensive diagnostic machines can lead to out-of-sight health care costs. Escalation in morality can lead to holier-than-thou sanctimoniousness. Escalation in art can lead from baroque to rococo to kitsch. Escalation in environmentally responsible lifestyles can lead to rigid and unnecessary puritanism.
