Desire has the characteristic of projecting onto an object attractiveness that the object itself doesn’t intrinsically possess. When you are entranced by beautiful appearances, you see what you want to see, rather than what is actually present. The misperception inherent in craving embellishes objects with the illusion of desirability or hate-ability — the illusion that the object can bring or destroy happiness. But desire and craving never actually result in fulfillment.