At the heart of the article was Kennedy’s belief that physical fitness was very much the business of the federal government. And with weeks of his taking office, the President’s Council on Physical Fitness launched a massive awareness campaign that included thousands of posters, brochures, pamphlets, television and radio kits, and exercise books all designed to make physical fitness, especially for schoolchildren, a national agenda. The emphasis on physical fitness was embraced even by the nation’s comic strip creators, seventeen of whom took up the subject, most notably Charles Schulz whose
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