Write this down: If a leader has to look for a message, his leadership is doomed. Leaders communicate because they cannot not communicate, and their message flows out of them as naturally as a geyser releases its energy. This is the essence of convictional leadership. The message flows out of your deepest convictions and most passionately held beliefs. The most powerful leaders are those whose beliefs function like an engine of meaning—pushing out words and messages and compelling communication.
