THE THIRD PQ PRINCIPLE OF SELLING The third PQ principle of selling is that you need to shift yourself to the PQ Brain before you can get the buyer to shift to his or her PQ Brain. As we discussed earlier, because of the mirror neurons in the brain, human brains mimic whatever they pick up on the PQ Channel from the other person. Since this shift happens automatically and subconsciously, it is hard to fake your own positivity when trying to get others to be positive. The other person’s brain tunes into your brain’s real frequency rather than the one you are trying to project. If you are in
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