Traction: Get a Grip on Your Business

by Gino Wickman

Clarify your vision and you will make better decisions about people, processes, finances, strategies, and customers.

What is vision? It’s clearly defining who and what your organization is, where it’s going and how it’s going to get there.

By answering the following eight questions and filling out the V/TO, we will clarify exactly what your vision is. Let’s get started. The eight questions are as follows: 1. What are your core values? 2. What is your core focus? 3. What is your 10-year target? 4. What is your marketing strategy? 5. What is your three-year picture? 6. What is your one-year plan? 7. What are your quarterly Rocks? 8. What are your issues? Please note that it’s recommended that you try to answer all eight questions in a full one-or two-day off-site session.

Once they’re defined, you must hire, fire, review, reward, and recognize people based on these core values. This is how to build a thriving culture around them.

Most people are sitting on their own diamond mines. The surest ways to lose your diamond mine are to get bored, become overambitious, or

start thinking that the grass is greener on the other side. Find your core focus, stick to it, and devote your time and resources to excelling at it.

Marketing strategy is made up of four elements, which are contained in the fourth section of the V/TO: 1. Your Target Market/“The List” 2. Your Three Uniques 3. Your Proven Process 4. Your Guarantee

We now know what great leaders mean when they attribute their success to surrounding themselves with good people. It’s putting the right people (core values) in the right seats (GWC and Unique Ability®).