For this exercise to have impact on your company, you’ll need to instill a few ground rules: 1. You must look forward. You cannot look back or get caught up in the present. It will distort your judgment. 2. You must detach yourself from the existing business, your current role, and your ego. 3. You must elevate yourself above the business, look down on it, and make decisions for the long-term greater good of the company.