V/TO (Through One-Year Plan) At this point in the session, you challenge the company vision. This is the Annual Meeting Pulse, and nothing is sacred. Working your way through the V/TO, take a hard look at your core values, challenge the core focus, make sure everyone is still on board for the 10-year target, and confirm that the marketing strategy is still unique and valuable to the customer. Where you’re not on the same page, discuss and debate until everyone is in sync.
