The two most common reasons for not achieving a Rock are: • You took too much on and overshot, which was poor prediction on your part. In this case, your team will need to become better at setting more realistic Rocks. The first time most clients set their Rocks, they almost always set them too high. • Someone dropped the ball. In other words, the Rock was attainable, but the person in charge did not give it his or her all. In this case, you have an accountability issue, and you need to put it on the Issues List and solve it. In the long run, you will reach a point where every member
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