Maintains accountability • Services the customer above all else • Works hard • Is never satisfied • Is interested in continuous self-improvement • Helps first • Exhibits professionalism • Encourages individual initiative • Growth-oriented • Treats everyone with respect • Provides opportunity based on merit; no one is entitled to anything • Has creativity, dreams, and imagination • Has personal integrity • Isn’t cynical • Exhibits modesty and humility alongside confidence • Practices fanatical attention to consistency
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