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STEP 3 Your organization’s core values are somewhere in that long list you’ve just created. Now, narrow it down. In your first edit, circle which ones are truly important, draw a line through the ones that are not, and combine those that are similar. Remember, the rule of thumb is between three and seven; after the first round, you should have the list down to somewhere between five and 15.
Traction: Get a Grip on Your Business
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