The central concept of a core focus has been given many different names over time, including “mission statement,” “vision statement,” “core business,” “sweet spot,” “the zone,” and “the ball” (as in “keep your eye on the”). In his book The 8th Habit, Stephen Covey calls it “voice.” Dan Sullivan calls it Unique Ability®. And in Good to Great, Jim Collins calls it “the hedgehog concept.” I call it core focus because it should come from your company’s core and you must stay laser-focused on it.
