Ashwani Gupta

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Nonetheless, sensitive tests indicated that invisible pictures of naked women attracted the attention of straight men, whereas images of naked men repulsed them. Yet this occurred sub rosa, under the radar of consciousness. The volunteers didn’t see the nude yet still paid attention. Conversely, the attention of straight women—and of gay men—was attracted by invisible pictures of naked men. Functionally, this makes sense, as your brain needs to know about potential mates. It also affirms a widespread cliché about the unconscious nature of desire.
Consciousness: Confessions of a Romantic Reductionist (The MIT Press)
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