Sadly, our cultural view of preaching is largely formed by what we see on TV. Now, the men (or women) I’ve seen on the tube are invariably gifted speakers. Some of them can preach—I mean it’s hard to take my eyes off them. But if you look past the delivery, the cadence, the carefully crafted words, and the volume, it doesn’t take long to realize that a magnetic TV presence doesn’t cut it. A preacher needs more than delivery. He needs content. He needs the gospel.