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Defined—Can you describe it? Is it bounded? Fresh—Is it novel? Does it startle, amuse, amaze? Immersive—Can you feel it? Can you lose yourself in it? Accessible—Can you try it? Can you get it to do what you want? Significant—Does it make sense? Does it make you remember, connect, think, grow?
101 Design Methods: A Structured Approach for Driving Innovation in Your Organization
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