If you have a slate of films that are low budget and successful, as Frank Price had recently at Columbia, you’re obviously in great shape. But if you have a slate of low-budget films that stiff, you’re not just a failure, you’re a double disaster: Not only did your pictures die, you couldn’t even attract “elements.” Well, you can’t have that. Which is why the cry of every studio executive on the way to the guillotine has been the same: “You can’t do this to me, I got you a Charles Bronson picture. I was the one who signed Stallone. Ryan O’Neal only did our movie because we have a strong
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