Robert Lewis’s approach to teaching men is simple: “You don’t teach the Bible first. You teach real life issues first; then you bring the Bible in to surprise them. Most men’s ministries fail because they are Bible studies. I always start with the practical and bring the Bible in on the back end.”4 Lewis sums up his approach this way: give men what they need, disguised as what they want. Wasn’t this Jesus’ method? The woman at the well wanted a drink, but she needed abundant life. Jesus offered her living water. He framed the gospel to reflect her desire.
