Tiago

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Ambiguity is a terrible thing, much more effective as a strategy than deception, with which it is often confused. Deception is correctly described as a tactic: If you are deceived, you will be surprised when you discover the truth, and it is possible that you will be led to do some things, perhaps even fatal things, that you would not have done if you had realized the truth earlier. It can be an extremely effective tactic, even though your ability to function as a thinking human being is not at risk. This is exactly what you can attack and destroy using ambiguity.
Certain to Win: The Strategy of John Boyd, Applied to Business
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