A better way to regard ch’i in business is the look of amazement and delight on the faces of customers when they discover magic in our products. Like the “What the f__k!” reaction of less agile fighter pilots, it’s “Incredible! Hey honey, look at this!” It’s the emotional force that pulls customers to do more business with us, and to tell their friends. Using “Ok, everything works.”/cheng in combination with “This is so cool!”/ch’i is as fundamental to success in business as employing Nebenpunkte/cheng to set up Schwerpunkt/ch’i is to maneuver warfare.
