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Uncover, create, and exploit many vulnerabilities and weaknesses, hence many opportunities, to pull adversary apart and isolate remnants for mop-up or absorption •   Generate uncertainty, confusion, disorder, panic, chaos… to shatter cohesion, produce paralysis and bring about collapse •   Destroy the moral bonds (of the enemy) that permit an organic whole to exist •   Create moral bonds that permit us, as an organic whole, to shape and adapt to change
Certain to Win: The Strategy of John Boyd, Applied to Business
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