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He must observe the environment, which includes himself, his opponent, the physical, mental, and moral situation, and potential allies and opponents. •   He must orient himself to decide what it all means. Boyd calls orientation a “many-sided, implicit cross-referencing” process involving the information observed, one’s genetic heritage, social environment, and prior experiences, and the results of analyses one conducts and synthesis that one forms •   He must reach some type of decision. •   He must attempt to carry out that decision. That is, he must act.
Certain to Win: The Strategy of John Boyd, Applied to Business
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