How to Tell Your Strategy Is Working in Business • Your competitor’s new products are consistently late and lack your features or quality. • He starts blaming the customer, or insisting that his sales force “educate the customer.” • Personnel turnover is high. • He becomes even more “Theory X,” instituting rigid, explicit controls, frequently in the name of containing costs. • He launches witchhunts and other ever-intensifying internal searches for “the cause of the problem.”

