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125,000 copies in the U.S.—it hit the label’s sales target, and yet with various promotional expenses, the band made little more than they would have with less sales on SST. The major label gambit had failed. “As it turned out, it didn’t make that big of a difference in the long run,” Mould admitted years later. “The sales went up, but not enough to justify, you know, to say it was the smartest move ever made.”
Our Band Could Be Your Life: Scenes from the American Indie Underground, 1981-1991
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