Just as in the wake of the election the nation’s voting booths knew only two numbers—Johnson’s 61.2 percent to Goldwater’s 38.8—newspapers tended to stop at two as well: the $17 million raised by Lyndon Johnson, versus the $12 million raised by Goldwater. What that ignored was that in 1960, 22,000 people donated to JFK’s campaign and 44,000 to Nixon’s. Over a million gave to Barry Goldwater. And that made all the difference.
