In the address, later dubbed the “Forgotten American” speech, Goldwater argued that in a political scene jammed with minority and pressure groups, the only population left unorganized were those Americans “who quietly go about the business of paying and praying, working and saving.” The GOP, he said, must become the party of these “silent Americans.” This language would become influential in Republican presidential campaigning—seven years hence. In 1961 Goldwater made no attempt to build a coalition around these ideas or shepherd the statement’s clauses into bills; soon he dropped them.

