Rus Walton explained his modus operandi at a meeting the afternoon before Conversation at Gettysburg provided a lesson in how not to sell a presidential candidate. “We want to just make them mad, make their stomach turn,” he said, “take this latent anger and concern which now exists, build it up, and subtly turn and focus it”—focus it against the ruthless man in the White House from which all these evils had to be shown to flow.
