What evidence is there that signals our brain receives from the body can help with our higher decisions? Recently there has been quite a bit of evidence. The signals flowing from the body to the brain act silently, hardly breaking the surface of consciousness, giving us a diffuse and barely perceptible sense of the body, but nonetheless act powerfully, influencing our every decision. Not only that, but without their guiding hand even the cold rationality of economic man cannot make any progress. Gut feelings are not only real; they are essential to rational choice. The necessity of gut
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