Does the winner effect occur in humans? The question is controversial. Many social scientists have denied the existence of winning streaks or what are called “hot hands” in sports, claiming that athletes and fans who believe otherwise are subject to an illusion. But I think the winner effect does exist among humans. First, let us look at the stats. My colleague Lionel Page and I have done just that. To do so we followed as closely as possible the protocol used by biologists when studying animals in the wild. Lionel searched for athletes who were equally matched for physical resources and
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